Our Florist

We grow flowers in a natural way and design flowers inspired by the way they grow in nature.

Snapdragons that arch for the light: we love that about them and don't shun them because of it. The're alive, with a mind of their own, which fits with our aesthetic of embracing soft organic curves and movements.

We quite loathe arrangements of stiff soldier-like flowers. The romance of blooms in a cottage garden - the way they intermingle in groups and waft in the breeze - is the essence you'll find in our designs.

Our Style & Story

Welcome to our floral studio, based on a flower farm in Gympie. Belinda Jones, the creative force behind Coco Rose, crafts romantic, nature-inspired arrangements, drawing from her lifelong passion for dark woodlands, open prairies and cosy cottage gardens. 

Belinda's floral aesthetic also marries Edwardian romanticism with modern elegance, having been heavily influenced by the couture of Coco Chanel in the 1990s. This fusion of fashion and flowers birthed the name of Coco Rose, encapsulating classic beauty and naturalistic art.

Belinda specializes in crafting expressive floral arrangements that resonate with emotions, offering a touch of nature's loveliness that brightens the life of someone very special to you.

Luxe flowers for less

Spoil someone special with premium flowers

To create our premium arrangements, we supplement our homegrown beauties with other premium flowers from Australian farms. We just can't grow some specialty cut flowers. The catch is, to keep the prices of these opulent flowers low, we usually only order enough to fulfill the orders placed with us. That means we need your order 4 days in advance. If you do need them today, please still phone us, as we sometimes order enough for floral emergencies!


Your flowers haven't been sitting in a fridge for a week, waiting to be ordered.


If there's a certain colour or flower your recipient loves, we can get it in!

Extra Special

Extra roses or extra special flowers of the season, like peonies or pastel poppies.

French Wrap

Make it more special with layers of soft French wrap and deluxe ribbon.

For the first year, this was the hardest thing to figure out. If you'd wondered why we only deliver flowers on Thursdays, Fridays and Saturdays, it's because the rest of the week we prioritise farming the flowers.

Mostly, we grow from seed, so we check seedlings during their fragile early stages three times a day. Assessing whether they need water, sun or shade is essential to avoiding loss, so it's time we dedicate before anything else. Those tiny seedlings are the armfuls of flowers we'll need in 3, 4 or 12 month's time!

However, we LOVE what we do. It's hard work, particularly in rough weather, but it doesn't get much more rewarding than growing and giving the most gloriously beautiful things on earth!

Gallery of our Gympie Floristry

If you're anything like us and swoon over specialty garden flowers, you want to send flowers that are different and unique. You want to send something special. We take pride in sourcing quality, specialty flowers that you can’t find at other florists. If your recipient loves gardening and has a discerning taste for beauty, we are here for you both! It's what drives us!

“Mama was my greatest teacher, a teacher of compassion, love and fearlessness.
If love is sweet as a flower, then my mother is that sweet flower of love.”
– Stevie Wonder